Mariya Nurislamova very first created her mark for a serial entrepreneur during the natural beauty-tech Place. In 2014, she co‑Launched Scentbird, a fragrance‑subscription service pitched given that the “Netflix for perfumes.” The platform speedily scaled to more than seven-hundred,000 regular subscribers inside the U.S. and Canada, offering use of 800+ designer scents.

Below her Management, Scentbird raised about $25 million in enterprise cash, participated in Y Combinator, and became lucrative by 2019, creating yearly income north of $a hundred million with progress of forty five–50% calendar year-more than-12 months. Her guidance—to "get started tiny and hardly ever surrender"—has resonated with lots of emerging business owners.

But starting all-around 2018, Mariya introduced a parallel aspect to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This can be Mariya”, she frequently provides guided meditations, Power‑channeling classes, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and much more. The channel has grown to ~102,000 subscribers and 1,200+ video clips, along with her broader existence throughout TikTok, Instagram, Spotify, and podcasts achieving about three hundred,000 followers .

Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin id—company CEO by day and spiritual guru by night—seldom intersected publicly right up until mid‑2024. That’s when Small business of Manner spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the higher… sources of knowledge of 3D planet earth warfare”.

These sights ignited a wave of on line backlash:

YouTubers such as Keya’s World and Zachary Michael publicly mentioned they might no more operate with Scentbird.

Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.

Social networking consumers had been especially appalled by claims that health conditions like most cancers or AIDS may be cured in every week, miscarriage was “a option,” and Actual physical characteristics (e.g., crooked teeth, hair coloration) held spiritual importance.

But, Mariya continues to be resolute. She maintains her spiritual information is individual from her CEO responsibilities, stating she takes advantage of only “Mariya” in spiritual channels to safeguard Scentbird’s brand name.

The Toughness of Duality

Strengths of Mariya’s Technique

Authentic Differentiation
Her fusion of company good results and spiritual practice sets her aside—creating a deeply particular brand name with pathways into membership, retreats, non-public sessions, and guided ordeals .

Scale and Strategic Self-discipline
Scentbird’s dependable progress underscores her power to translate vision into operational fact, whilst her spiritual facet drives a similarly expansive information engine.

Neighborhood Depth
The regularity and intimacy of her content material—guided meditations, Q&As, and Stay classes—foster robust Group bonds amongst followers trying to find mariya nurislamova spiritual transformation.

Rising Hazards & Fractures
Model Reputation Threat
The spiritual written content has produced unease amid influencers, prospects, and investors who're unpleasant associating Using these metaphysical narratives .

Written content Legal responsibility
Daring health and fitness claims and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical shoppers, or regulatory groups concerned about misinformation.

Cross‑Identification Confusion
When Mariya insists on separating her two worlds, critics argue the identities now overlap—especially by means of her involvement in Scentbird‑connected articles and sponsorships.

Navigating the long run
Strategic Selections
Compartmentalize
Mariya could retain a transparent boundary—retaining her spiritual id underneath a definite title and platform although retaining Scentbird independent and brand name-neutral.

Integrate
By weaving spiritual and wellness elements into her businesses—such as scent + meditation kits—she could lean right into a wellness‑centric manufacturer evolution.

Make clear Messaging
Tonal stability—grounding her spiritual material with advice disclaimers or scaling back controversial metaphysical promises—could broaden her attractiveness and lower friction.

Validation by way of Response
Regardless of backlash, Mariya proceeds to develop her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 non-public transformational functions, on-line channelling classes at $three,000, and her 2021 guide seventy two Keys to Manifestation. Her followers’ constructive Amazon critiques counsel her knowledge resonates deeply with numerous seekers .

Remaining Just take
Mariya Nurislamova embodies a uncommon fashionable archetype: a enterprise-pushed CEO by using a higher-stakes spiritual change ego. Her journey displays broader cultural convergence—where community figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.

Scentbird's accomplishment attests to her company savvy.

This is certainly Mariya demonstrates her capacity to command awareness and Develop deep psychological resonance.

The fact clash among these worlds—sparked by metaphysical pronouncements—poses both of those threat and option.

No matter whether she amplifies the convergence or attracts firm boundaries, Mariya stands at a pivotal crossroads. Her upcoming steps may redefine what it means to generally be a founder within the spiritual-tech era—layering ambition with authenticity in a very manufacturer-new way.